RMIT’s Diploma of Marketing and Communication offers unique, industry-led approaches to helping you develop creative and business communication skills. You’ll learn how to interpret market trends, and design and implement strategies relating to media and social media engagement.
Drawing on RMIT’s global relationships, you will have the opportunity to develop an integrated marketing and communication plan for a client as part of the Virtual Global WIL Project. As part of the project you will:
work in a global team with students in the USA, Ireland and Vietnam
develop skills in international project coordination
use online business communication tools
build intercultural communication skills
This industry-focused diploma offers you the chance to work on real projects and campaigns with high-profile industry partners in RMIT’s agency simulator, or participate in a job placement. These opportunities for hands-on skills-based learning will put you ahead of the pack when you apply for jobs, before or after you graduate.
You will work with real clients on real projects to gain an understanding of fundamental marketing concepts and make use of a fully integrated, simulated professional environment, The Agency.
This program is strongly career focused, making practical skills and knowledge central to your learning, and is taught and assessed by teachers who have recent industry experience. In addition, guest speakers from industry are invited to speak in classes in order to improve your industry knowledge and give context to your understanding of concepts and assessment tasks. Past students are also invited to classes to share their industry transition experience.
The program is designed around six specialised areas:
- Market research and evaluation
- Advertising - strategic and creative idea generation
- Event and project management
- Media management
- Social media
- Marketing communication.
Choose a program structure
Choose a program structure
Program code: C5366
National curriculum code: BSB52415
Successful completion of the RMIT Certificate IV in Marketing and Communication, RMIT Certificate IV in Marketing, RMIT Certificate IV in Advertising (or equivalent), provided specific prerequisite studies have been completed:
- BSBCMM401 Make a presentation
- BSBCRT401 Articulate, present and debate ideas
- BSBMGT407 Apply digital solutions to work processes
- BSBMKG417 Apply marketing communication across a convergent industry
- BSBMKG418 Develop and apply knowledge of marketing communication industry.
In order to complete this program, students are required to meet the inherent requirements.
About inherent requirements
This information is provided to inform you about:
- the types of activities which you may reasonably expect to undertake throughout your program
- the non-academic abilities you may need for these activities.
The description of inherent requirements below will help you to:
- understand more about each program
- determine if you may need support during your program
- make an informed decision about the suitability of various programs
If there are any activities outlined which may be difficult for you to undertake, please discuss this with your program co-ordinator, program manager or Equitable Learning Services.
RMIT is committed to supporting diversity and inclusion. We support students with a disability, long term illness and/or mental health condition by making reasonable adjustments to our teaching and learning, assessment, professional experience and Work Integrated Learning (WIL) placement activities to enable students to participate fully.
In order to receive adjustments, you need to register with Equitable Learning Services.
Graduates of the RMIT Diploma of Marketing and Communication can apply for exemptions from these RMIT programs, subject to meeting each program's entry requirements:
- Bachelor of Business (Accountancy)
- Bachelor of Business (Economics and Finance)
- Bachelor of Business (Economics and Finance) (Applied)
- Bachelor of Business (Entrepreneurship)
- Bachelor of Business (Financial Planning)
- Bachelor of Business (Financial Planning)/Bachelor of Business (Accountancy)
- Bachelor of Business (Human Resource Management)
- Bachelor of Business (Information Systems)
- Bachelor of Business (Information Systems) (Applied)
- Bachelor of Business (International Business)
- Bachelor of Business (International Business) (Applied)
- Bachelor of Business (Logistics and Supply Chain Management)
- Bachelor of Business (Logistics and Supply Chain Management) (Applied)
- Bachelor of Business (Management)
- Bachelor of Business (Marketing)
- Bachelor of Business (Marketing) (Applied)
- Bachelor of Business (Professional Accountancy)
The tuition fees you will pay for this program will depend on whether you are offered a Victorian Government subsidised place or a full-fee place. To find out if you are eligible for a government subsidised place, follow the steps at How to check if you are eligible.
- 2020 government subsidised place: AU$5,250* per annum
- 2020 full-fee place: AU$7,250* per annum
*Fees shown are indicative only and subject to change given individual circumstances at the time of enrolment.
Use our fee finder to get an estimate of your fees for this program.
- Student services and amenities fee (SSAF): AU$308 maximum fee for 2020.
- Other items related to your program, including field trips, textbooks and equipment.
Annual fee adjustment
The student tuition fees as displayed by the fee finder are indicative only and subject to change given individual circumstances at enrolment. Fees are adjusted on an annual basis and these fees should only be used as a guide.
Eligibility criteria waver
**The Victorian Government is currently waiving two (2) eligibility criteria around prior qualifications. This means that more people who want to study a vocational education program at RMIT, and already have a qualification, will be able to access a government subsidised place in a program. Find out how to check your eligibility.
VET Student Loans
The Australian Government provides financial assistance via the VET Student Loans scheme, which allows eligible students in eligible programs to defer payment of their tuition fees, up to the maximum loan amount for their program.
How does a VET Student Loan work?
If your VET Student Loan application is successful, the Australian Government will pay RMIT your tuition fees on your behalf, up to the maximum loan amount for your program.
Your VET Student Loan becomes part of your VETSL debt. You will start repaying your accumulated VETSL debt to the Australian Government once you earn above the minimum income threshold for repayment, which is adjusted each year (this also applies if you are still studying).
The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
Vet Student Loan cap
If your program is eligible for the VET Student Loan scheme and has a loan cap that doesn’t cover the total amount of the tuition fees for your program, then you’ll need to pay RMIT the difference by the due date once you exceed the cap.
It’s easy for you to keep track of your VET Student Loan debt, and you can choose to make upfront payments at any time before the census date.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2020 is $308.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.
In addition to tuition fees you also need to pay for:
- Student services and amenities fee (SSAF) in each calendar year.
- Overseas Student Health Cover (OSHC) - Student visa holders must have cover for the total duration of their visa.
- Some programs incur additional expenses.
You also need to account for your living expenses. Estimate the cost of living in Melbourne.