DurationFull-time 1 year, Part-time may be available
Next intakeFebruary, July
Next intakeNot applicable
Your career in public relations
Develop the skills to enter the workforce in a range of public relations and service industry sectors such as tourism and hospitality, local government, media and information services.
What you will learn in this program
With subjects including project management, copywriting and presentation, you will learn how to conduct market research, analyse consumer behaviour for specific markets and develop and manage public relations strategies.
Public relations (PR) specialists are trained to build an organisation's reputation and maintain positive relationships with their external clients, customers and stakeholders.
This program is ideal for confident people with strong problem-solving skills, leadership potential, analytical instincts and a keen curiosity about the world.
This program is offered full-time during the daytime at the Melbourne City campus or via blended delivery.
In this program you’ll learn how to:
- create communication strategies
- be part of a campaign team
- build relationships with colleagues and clients
We have a reputation for PR programs that enhance career opportunities because of our:
- strong relationship with the Public Relations Institute of Australia
- prominent industry connections
- unique work-based learning approach
Pick up valuable skills and connections through work placements in the private, public and not-for-profit sectors and get a chance to work on global client projects.
Note: Year 12 students typically apply for the full-time program via VTAC.
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account.
Ongoing assessment throughout the semester includes examinations, essays, reports, oral presentations, group projects, research projects and practical assignments.
Our programs are designed for school-leavers as well as current workers, people looking to change careers or upskill and those with family or other commitments.
Advanced Diploma of Business (Public Relations) graduate Rosemary Metcalfe talks about the opportunity to work with the Victorian Greens Party during her studies.
Dan Johnson – Public Relations
Drawing together interests in writing, entrepreneurship and business, Dan Johnson chose to study PR to give him to skills to pursue his career goals.
RMIT has a leading reputation for Public Relations programs that enhance career opportunities. This is due to our strong relationship with the Public Relations Institute of Australia, our prominent industry connections and our unique work-based learning approach.
- You will benefit from guest speakers, and will have the opportunity to work on real projects and campaigns in a simulated communications agency.
- You have the opportunity to undertake a two-week work placement.
- There is an opportunity to participate in the Virtual Global WIL Project to implement your knowledge and skills relating to global business operations and project coordination. The project involves RMIT students working in a global team with students from Ireland and the United States to prepare an integrated marketing communications plan.
- You'll have the chance to work on real-life project briefs from members of the Program Advisory Committee and PRIA. In the recent past, students have worked with not-for-profits, government (politicians) and/or on real life projects from companies such as Siemens, Nescafe, Australia Post and Vic Roads.
- Members of the Public Relations Institute of Australia (PRIA) actively review program design and course materials.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
You will study eight core and four elective courses that will provide you with a thorough understanding and practical working knowledge of all aspects of public relations including:
- creating public relations campaigns
- copywriting, creating websites and using digital media
- conducting market research and understanding consumer behaviour
- presenting and evaluating the effectiveness of campaigns
- managing projects.
Choose a program structure
Choose a program structure
Program code: C5371
National curriculum code: 22284VIC
Upon completion of the Diploma, you are encouraged to progress to the Advanced Diploma of Business (Public Relations).
Advanced Diploma graduates will emerge with skills and knowledge necessary to begin a career in the public relations industry in Australia.
Typical roles include information officer, promotional event officer, PR officer and community development officer in areas such as tourism and hospitality, public policy, media, journalism and feature writing, publishing (particularly for multimedia), libraries and information services.
Current Year 12: Successful completion of Australian Year 12 or equivalent or the Australian Senior VCAL Certificate.
This program does not select on ATAR.
Non Year 12: Completion of post-secondary studies or at least 6 months’ work experience.
Graduates of the RMIT Diploma of Business (Public Relations) can apply for exemptions from the following programs, subject to meeting the program's entry requirements:
- Bachelor of Business (Accountancy)
- Bachelor of Business (Economics and Finance)
- Bachelor of Business (Economics and Finance) (Applied)
- Bachelor of Business (Entrepreneurship)
- Bachelor of Business (Financial Planning)
- Bachelor of Business (Financial Planning)/Bachelor of Business (Accountancy)
- Bachelor of Business (Human Resource Management)
- Bachelor of Business (Information Systems)
- Bachelor of Business (Information Systems) (Applied)
- Bachelor of Business (International Business)
- Bachelor of Business (International Business) (Applied)
- Bachelor of Business (Logistics and Supply Chain Management)
- Bachelor of Business (Logistics and Supply Chain Management) (Applied)
- Bachelor of Business (Management)
- Bachelor of Business (Marketing)
- Bachelor of Business (Marketing) (Applied)
- Bachelor of Business (Professional Accountancy).
The tuition fees you will pay for this program will depend on whether you are offered a Victorian Government subsidised place or a full-fee place. To find out if you are eligible for a government subsidised place, follow the steps at How to check if you are eligible.
- 2020 government subsidised place: AU$8,500* per annum
- 2020 full-fee place: AU$10,500* per annum
*Fees shown are indicative only and subject to change given individual circumstances at the time of enrolment.
Use our fee finder to get an estimate of your fees for this program.
- Student services and amenities fee (SSAF): AU$308 maximum fee for 2020.
- Other items related to your program, including field trips, textbooks and equipment.
Annual fee adjustment
The student tuition fees as displayed by the fee finder are indicative only and subject to change given individual circumstances at enrolment. Fees are adjusted on an annual basis and these fees should only be used as a guide.
Eligibility criteria waver
**The Victorian Government is currently waiving two (2) eligibility criteria around prior qualifications. This means that more people who want to study a vocational education program at RMIT, and already have a qualification, will be able to access a government subsidised place in a program. Find out how to check your eligibility.
VET Student Loans
The Australian Government provides financial assistance via the VET Student Loans scheme, which allows eligible students in eligible programs to defer payment of their tuition fees, up to the maximum loan amount for their program.
How does a VET Student Loan work?
If your VET Student Loan application is successful, the Australian Government will pay RMIT your tuition fees on your behalf, up to the maximum loan amount for your program.
Your VET Student Loan becomes part of your VETSL debt. You will start repaying your accumulated VETSL debt to the Australian Government once you earn above the minimum income threshold for repayment, which is adjusted each year (this also applies if you are still studying).
The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.
Vet Student Loan cap
If your program is eligible for the VET Student Loan scheme and has a loan cap that doesn’t cover the total amount of the tuition fees for your program, then you’ll need to pay RMIT the difference by the due date once you exceed the cap.
It’s easy for you to keep track of your VET Student Loan debt, and you can choose to make upfront payments at any time before the census date.
In addition to tuition fees, you will be charged an annual student services and amenities fee (SSAF), which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.
The SSAF is calculated based on your enrolment load and the maximum fee for 2020 is $308.
For more information about calculating your actual SSAF see Paying SSAF.
You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These additional fees and expenses vary from program to program.
In addition to tuition fees you also need to pay for:
- Student services and amenities fee (SSAF) in each calendar year.
- Overseas Student Health Cover (OSHC) - Student visa holders must have cover for the total duration of their visa.
- Some programs incur additional expenses.
You also need to account for your living expenses. Estimate the cost of living in Melbourne.