Ruth chose to study public relations because it will equip her with the skills and experience to work across a variety of industries.
I always knew I wanted to study something in the communications field, and PR felt like the perfect combination of strategy and creativity. RMIT is well respected for its teaching in communications, and all of my lecturers have first-hand knowledge of the industry and teach from their own experience, so you get to know what it’s actually like to work in communications.
Last year as part of our coursework we were tasked with creating a communications strategy for a not-for-profit organisation, based on a brief, timeline and budget given to us by the organisation. The project was incredibly challenging, but also rewarding because the organisation chose some of the best ideas to use in their next real-world campaign. It’s amazing how PR is useful every day for so many tasks – I’ve also been able to help my friends and family with marketing and advice for their own projects and ideas.
RMIT prepares students for a career by requiring them to complete industry internships – you get to do an internship in the industry of your choice, to get a taste of what it’s like to work day-to-day in the field you are interested in. My internship helped build my skill set in a real work environment and put what I learnt in the classroom into practice.
PR is a great field of study with career options in any industry you can think of. I always thought I would go into fashion, but now I am interested in donor relations and sponsorship. There are just so many different possiblities.