Finding that elusive extra edge in the job market led Phillippa Varney to take up the Master of Marketing at RMIT.
Although she already had a job as marketing manager, Varney was keen to push for more specialised knowledge.
“I chose to study a Master of Marketing for my keen interest in the field and to build upon strategy with a goal to gain further practical knowledge,” she said.
“Having my masters degree has allowed me to stay competitive in the job market and gave me the confidence to pursue a career in marketing.”
While completing her study she landed a role as marketing manager for doTERRA and after completing the program in 2014, Varney accepted the role of marketing manager at food company Chris’ Dips. She says enhancing her career with study gave her the skills to think creatively and critically in her current role.
“All of the projects I worked on provided me with insight and practical knowledge that I could take back to my job, allowing me to have a real impact,” she said.
“Working with students already in the industry and collaborating with them on real-life client projects was one of the leading and memorable experiences I gained.”
Varney, who came to RMIT with a Bachelor of Business in retail management and marketing, pinpoints the skills of marketing strategy and new product development as the most useful.
Balancing full-time work with part-time study was a challenge for Varney, but it was made easier when she eased back into study, starting with just one subject before moving up to two.
Varney hopes to continue working in brand development and new product development, but says her ultimate career goal is to work with small businesses.
“I aspire to work in an industry that I am passionate about, collaborating on digital marketing projects that aim to engage and solve consumer’s problems,” she said.
“A longer-term goal would be to consult small businesses on marketing and branding.”
Varney’s words of advice for anyone considering the Master of Marketing at RMIT are simple.
“Go for it!” she said.
“You won’t regret pursing further study and self-development. If you have a passion for marketing, strategy and brands then this program will give you that education and real-life exposure you can take with you to solve real business problems.”
Applications now open for the Master of Marketing in 2017. Apply now.