Consumer Culture Insights Group

We conduct insightful and impactful consumer research to create solutions and develop frameworks that guide theory, policy and marketing campaigns. How can we help you?

Areas of expertise

We combine interpretive, critical, socio-historical and cultural approaches to understand consumer actions on multiple levels.

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Insights for media

Our expertise on consumer culture is both relevant and topical, helping you understand consumer culture for insightful short and long-term media advice.

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Insights for industry/marketing partners

Our focus is to understand your business and your customers, discovering insights that can drive positive business and societal changes.

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Insights for University partners

As part of the RMIT Global Business Innovation Platform, we enable researchers to interact, broadening knowledge that leads to discoveries, education and training.

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Insights for Government/NGOs

The insights we produce are for the good of society; providing deep insights and a holistic view into the consequences arising from consumption for society.

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HDR Students

We encourage likeminded individuals to contact us for research supervision opportunities.

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We are a dynamic team of marketing scholars with over 50 years of cumulative experience, producing culturally-informed insights into consumer behaviour and culture.

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer