Behavioural Business Lab

We are a multi-disciplinary team studying business decision-making using psychological approaches.


RMIT’s Behavioural Business Lab (BBL) brings together researchers from different business related disciplines who share an interest in understanding economic and business issues in terms of individual choice. We actively seek national and international engagement with other researchers, businesses, and public organisations to collaborate on research, apply findings, and shape policy.

Behavioural business research bridges the traditional boundaries between the social sciences by recognising the regularities in human behaviour irrespective of context. Behavioural researchers study the economy and business through the lens of decision making processes, mainly using empirical methods such as experiments that help generate new theories of social behaviour.

Mission Statement

Our mission is to promote behavioural business research at RMIT to beneficially impact our stakeholders in academia, business, public policy and the wider community.

Our Lab

The RMIT Behavioral Business Lab is housed in the Swanston Academic Building (SAB), which is located at RMIT Building 80, 445 Swanston Street, Melbourne, Victoria 3000, Australia. Some of the lab’s work is conducted in the RMIT Trading Facility, a world class research and teaching facility.

If you would like to register to participate in some of our experiments, then please enter your details at our registration page.

For further information contact the Behavioural Business Lab at

Our People

From professor to research assistant, members of the Behavioural Business Lab have expertise in psychology, economics, and marketing.

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Our Research

Research areas in which members of the lab have expertise and interest.

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Selected publications from the lab.

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Work or study with us

There are a range of ways to get involved with the Behavioural Business Lab. Contact us to find out how to work with us.

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Behavioural Business Minor

We offer students the chance to obtain a minor in the area of Behavioural Business. Behavioural business refers to behavioural economics as applied to different business and policy domains.

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RMIT Trading Facility

The RMIT Trading Facility (RTF) is amongst the largest tertiary-based facility of its type in Australia.

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer